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Social Networking — it’s about communication and building community
Feb2010
By Craig Sutton By now a great deal of business owners and managers have heard about many of the online communications tools like Facebook, LinkedIn and Twitter. You may use these tools in your daily lives to communicate with close friends and relatives, and many of you have started to investigate the idea of using …Article truncated
To play Devil’s Advocate and in reference to setting goals that are honest and realistic, what are a couple examples of goals a small business could set? Let’s say for Facebook.
Great Question Ryan!
Start by focusing on building a ‘relevant’ group of followers. Asking your family members and friends to join your fan page may increase numbers, but not impact. Focus on the members actually engaged with your business and their friends may follow suit.
You can also run an inexpensive Facebook ad campaign which will allow you to choose demographics that fit the profile of your follower.
First and foremost, build a stream of relevant content. It is OK to link to a blog or page on occasion, but people need to be engaged and not feel like a pushy salesman is marketing to them.
[...] Media for the local Journal of Business. Rather than focusing on using tools, he chose to focus on communication and building community. We would love any feedback on the [...]
Social Networking, it’s about communication and building community…
This article talks to the Small Business person who may still be on the fence about social networking and its benefits….