Kennewick company offers digital billboards for businesses

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CloudSigns.TV programs digital signs on televisions around the Tri-Cities

Restaurant owners using digital signs can relax on a beach and change the price of a hamburger on their menu back home with the touch of a couple of buttons on their smartphone.

That’s the beauty of digital signs and an example Michael Rastovich likes to share.

Rastovich, his son Joseph Rastovich and Paul Alger own the Kennewick-based CloudSigns.TV.

Their signs turn regular TVs into billboards for businesses. Bars can use them to show customers what beers they have on tap. Restaurants can showcase their menu or meal specials. Businesses can use them to notify customers of upcoming classes or events.

“Signs are important to any business,” Michael Rastovich said. “Do you want a hand-lettered sign taped in a window? With digital signs, you always get beautiful signs that are always fresh.”

Plus, they’re easy to change.

CloudSigns.TV’s service allows customers to do custom branding and use designer templates to match a business’ style and décor, Michael Rastovich said. The system also allows customers to upload photos or videos and change messages easily.

Kennewick’s Thai Elephant owner Song Soukkhammala said he was hesitant to try CloudSigns.TV but decided to try it for a few months.

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Kristina Lord

Kristina Lord

Kristina Lord has more than 21 years of journalism experience and has been editor of the Tri-Cities Area Journal of Business and Senior Times since July 2016. She spent more than 17 years at the Tri-City Herald and also worked at weekly newspapers in Prosser, Grandview and Yelm. She’s a longtime member of the Society of Professional Journalists’ William O. Douglas chapter and a board member of Warrior Sisterhood, a Tri-Cities Cancer Center support group. She and her husband have two young daughters and they live in West Richland.

View all posts by Kristina Lord