Banker celebrates community pride with Love the Tri clothing line

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Profits from clothing sales donated to local charities

A Kennewick banker never intended to launch a clothing line that’s gaining popularity across the Tri-Cities.

I want to promote Tri-Cities unity.

Mike Denslow, owner of Love The Tri

Mike Denslow began selling “Love The Tri” branded clothes celebrating community pride last year.

The best part? All of the profits go toward local charities.

Denslow, 49, a vice president and mortgage branch manager for HomeStreet Bank in Kennewick, said he’s already donated nearly $6,000 to the Boys & Girls Clubs of Benton and Franklin Counties, Domestic Violence Services of Benton and Franklin Counties, Girls on the Run and Fighting Tigers, an organization dedicated to raising money for Lyme disease testing.

In April, Love the Tri announced its new campaign during a release party at Bookwalter Winery in Richland. All profits made from April to July will be donated to the Tri-Cities Cancer Center in Kennewick.

“I saw there was nothing branded Tri-Cities that was cool, fun, hip — any of those things,” Denslow said. “I wanted to create something that people would be proud to wear outside of the Tri-Cities, especially on vacation. You see airports in Seattle or Portland where people are grabbing merchandise all the time to kind of say, ‘I was here.’”

“What’s kind of morphed out of this, too, was I want people to think of the Tri-Cities as a whole rather than individual cities. If you say you are from Pasco, that’s a town of this many people. But if you say you’re from the Tri-Cities, that’s a much bigger thing — I want to promote Tri-Cities unity,” he said.

He started working on the original logo last year in spring with the help of a friend. Denslow partners with Atomic Screen Printing and Embroidery in Kennewick to bring his designs to life in the form of trucker hats, T-shirts, tanks, hoodies and even onesies.

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Elsie Puig

Elsie Puig

Elsie Puig is a freelance writer and web designer. She has a strong background in digital marketing communications, copywriting, and social media. Her passion is using web technology and strong messaging to help small businesses meet their goals. She is currently pursuing her online MA in Web Design and Online Communications from the University of Florida. She lives in Richland with her husband and two children.

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