By Robin Wojtanik
Excitement is building for a unique, new fitness studio preparing to launch later this summer in Richland.
The first Orangetheory Fitness for the Tri-Cities is expected to open in August on Queensgate Drive.
Recruitment of new members began in May inside a construction trailer near the construction zone.
Orangetheory promotes itself as scientifically-designed group training focused on results for its members. The name comes from what it calls the “orange effect,” when participants find calorie-burning benefits for up to 36 hours after a workout finishes. Orangetheory claims it accomplishes this by raising a member’s heart rate to the desired target, known as the “orange zone,” for 12 to 20 minutes during a one-hour workout.
The company uses the term “taking a workout” to describe the 60-minute experience, broken into intervals of cardiovascular training with strength training.
Richland Orangetheory owner Richard Cote promises every workout is different. A workout may include use of a rowing machine, treadmill and free weights. Participants buy and wear an orange heart rate monitor on their wrist or chest. Data from each person’s monitor is displayed during the class on a large monitor mounted on the studio wall. This allows the instructor and participants to quickly reference data throughout the workout.
Cote said unlike a typical gym membership that sells access to its facility, Orangetheory is selling results. He doesn’t consider himself in competition with current gyms and studios located in the Tri-Cities.
“I would have opened in the Gold’s Gym parking lot if there was room,” he said.