Richland marketing company moves to larger office
During the past 10 years, WinSome Design Inc. staff have called an 800-square-foot basement their office space. It was the place they brainstormed, collaborated and created to improve others’ business outcomes.
The team recently moved from Riverwood Street in Richland to 1201 Jadwin Ave., Suite 101, and more than doubled its work space.
“It’s awesome because there’s a huge conference room upstairs to use if needed and there’s opportunity for growth within the building,” said Jane Winslow, creative director, graphic designer and owner. The company moved in June.
WinSome Design’s focus is to improve business outcomes for economic development, health care and science and technology organizations through full-service brand development and marketing strategies.
Staff members create logos, websites, print advertising, brochures, annual reports, direct mail campaigns, social media campaigns, package designs and more.
Community members helped celebrate the move with a ribbon-cutting earlier this month, complete with tours, a meet and greet session with staff, prize drawings and displays of WinSome’s work.
Winslow decided it was time to move in May and contacted the owner of the new building, a location she’d looked at three years ago. The rest is history, as soon after, WinSome opened its doors there.
“It’s given us the ability for everyone to have their own office or share with just one person, which really cuts down on disruptions,” Winslow said. “There’s a better production area for printing and binding, a dedicated meeting space, and because we collaborate a lot, the extra space gives everyone more room to spread out.”
One of the previous challenges was that the addition of a fifth employee raised the volume substantially, Winslow said.
“Cara Thomas joined us to offer grant writing services, but she’s loud like I am. I’ve always been the loudest and when I added another person who brainstorms out loud like I do, it was obvious we needed a bigger space,” Winslow laughed. “And with five people coming into my house with animals and kids out of school for the summer, it was chaotic.”
After 20 years in business, Winslow said the company continues to grow. In addition to the five employees, there are three others off site who work remotely. The nearly 2,000-square-foot new office also enabled WinSome to add two high school summer interns.
“We were physically out of space, so the move also created room for them,” Winslow said. The business owner attended a Delta High School intern fair with “what was supposed to be one summer internship available.” She increased the opportunity to two internships.
“We had 12 applicants interested in graphic design. We chose two really talented young ladies and they’ll ideally work throughout the upcoming school year and next summer,” Winslow said. Both will attend college to pursue graphic design.
“I love teaching young designers; it takes a lot of time, but they’re really creative and helping us a lot,” she said.
In addition to products, WinSome Design staff provide graphic design, programming, writing and editing, photography, illustration and printing services, including offset, screen, litho and web printing. It has owned Secret Print Source, an online printing company, for the past eight years, and Secret Promo Source since February.
Secret Print Source (secretprintsource.com) specializes in business cards, brochures, postcards, vinyl banners, signage, marketing materials magnets, bumper stickers and more. Secret Promo Source (secretpromosource.com) offers businesses promotional items for their customers – items from calendars to ice scrapers to fly swatters and sports bottles, all to help promote an event, new location or business.
WinSome’s newest niche is grant writing and grant administration services, made possible with the hiring of Thomas, Columbia Industries’ former marketing coordinator. While at CI, she worked with the leadership team to secure funding for a variety of CI projects, including a kitchen for the CI Community Center.
“We have long helped nonprofits develop programs. For example, we might have an organization say, ‘We want to reach Hispanic women with baby and toddler care,’ and we’d help them develop a program to do just that. Now, instead of just giving the ideas back to them, we can say, ‘And we’ll help identify funding sources, help you write the grant, and/or administer the grant,” Winslow said.
Thomas has vast grant writing and administration experience, Winslow said, which allows WinSome Design to “close the loop” — from creating a program, to designing, printing, marketing and promoting, and then finally to helping secure funding for the program.
The process includes a meeting with the nonprofit to discuss program desires and vision. WinSome staff then research local, regional and national funding sources for four to six weeks, providing the nonprofit with a list of actionable funding prospects. The nonprofit then decides how much help it would like from Thomas from that point forward.
Thomas will offer a free grant services networking meeting from 7:30 to 9 a.m. Sept. 19 for nonprofits and grant writers at WinSome Design. Participants are asked to make reservations in advance.
Winslow reinforces the business’ core belief to “inspire innovation in our team and expect a commitment to daily excellence.”
“I love what I do, and I’ve been blessed with great clients. Every day is an adventure,” she said.
WinSome Design hosts the Leprechaun Limbo, a mother-son event, each March. It is currently soliciting business sponsorships for it.