Home stager becomes home decor store owner
Kamila Greutman believes that every person is good at something.
The Richland woman discovered her talent in interior design.
Since Greutman and her family – a husband, three kids and two dogs – moved to the Tri-Cities seven years ago from Albuquerque, New Mexico, she has operated a successful business called Detailed Design & Staging.
It’s a business that helps Realtors sell houses more quickly.
Greutman’s company is called upon to fill homes listed for sale with furniture and attractive details to help a buyer imagine what the home could look like.
“One, maybe two Realtors saw what I was doing,” said Greutman, 53. “What it did was help the Realtors sell houses quicker.”
She has a warehouse filled with multiple homes’ worth of furnishings, and while business has been good, Greutman has decided to add to her workload and empire.
This summer, Greutman bought It’s All in The Details, a Kennewick furniture and home accent store.
She purchased the store from the original owner, Gretl Crawford, who was looking to sell.
Crawford, who serves as Kennewick’s mayor pro tem, owns Gretl Crawford Homes, a construction company she started in 1998. She opened the retail store in 2015. A mutual friend introduced Greutman to Crawford.
The sale happened fast.
“Gretl had a lawyer. We got a lawyer,” she said. “She needed to know if it was going to happen, because she needed to order Christmas and Thanksgiving stuff at that time (summer). You have to order that stuff early.”
Greutman took over the store on July 28, and while there will be some crossover between the two businesses she owns, she plans to keep them mostly separate.
“Now I have the staging company, a house to run, and the store,” said Greutman, who has three employees working at the staging company, and four more working at the store.
As a young child growing up in Europe, Greutman felt she was destined for interior design.
“Design, you were born with it,” she said. “I’ve been able to do this since I was at a young age.”
As a child, Greutman would clean and move furniture around her parents’ home until it felt and looked, as she said, “just right.”
“When I was in high school, my friends would come in my room and say ‘Oh my God. It’s so cool,’ ” Greutman said. “We didn’t have much money. But I could find stuff. I think we all are good at something.”
But sometimes life gets in the way.
She got married, had children and was teaching in New Mexico.
“And then my husband (Mike) got a good job and said I didn’t have to teach if I didn’t want to,” she said. “But I got bored within six months. I thought ‘Let me take stock in what I like.’ ”
She came back to design.
She helped a local builder with the interior design of three houses.
That got her going, and she became busy with that job in Albuquerque.
Then Greutman’s husband Mike got a job working for Bechtel in Richland.
The family moved to the Tri-Cities, and she launched Detailed Design & Staging.
Mike, who sits in front of a computer during the day, became her furniture assembler.
“It’s almost therapy for him,” Greutman said. “He goes to the warehouse, has a nice bottle of wine with him, and he assembles the furniture. Currently we’re staging two clubhouses at an apartment complex.”
In addition, Greutman is a member of the Real Estate Staging Association, and she became certified by the Staging Studio of San Antonio.
But Greutman wasn’t done.
While visiting Victoria with Mike one year, she happened across a furniture store. The owner said she had been going strong for 20 years and loved what she was doing.
That planted the seed in Greutman’s head to wanting to get her own store.
And this year, that goal came to fruition.
It’s only been two months since ownership changed hands at It’s All in The Details – which will be rebranded in early 2023 to Twenty Eight Home + Design.
But in those two months, Greutman learned a lot.
“I need to spend more time on the store,” Greutman said. “The hardest part is ordering inventory. Gretl gave me all of her contacts of where to order. She wants me to be successful.”
Greutman never thought she’d keep clothing in the store when she took over.
“I was planning on doing mostly furniture,” she said. “When I started, I didn’t see myself selling clothing. In fact I was going to phase the clothing out. But it turns out the clothing is the No. 1 or 2 seller in the store. People love clothing. So I watch to see what clothing is selling.
“This is the stuff I need to learn, because I’ve never owned a store before. And it takes a lot of inventory to keep the store stocked.”
Greutman’s philosophy is, “If I would not use the item in my home, I will not purchase them for the store.”
Store products besides the clothing include furniture, rugs, lighting, artwork, home accent décor, luxe bedding and candles.
Services she provides there are residential interior design and concept boards; Airbnb styling; and commercial interior design.
She’s holding a holiday open house on Nov. 9, kicking off the Christmas season.
Greutman’s goal is to share her talents with the Tri-City community.
“I love decor, and working with people,” she said. “It makes me happy. It’s fulfilling. It gets my creativity out. I found my gift.”
She believes it’s important for people to have a home they love.
“Life is a series of ebbs and flows,” she said. “I think it’s important to go into your own space at the end of the day, put your feet up, look around and say, ‘I did this.’ ”
If she can help that person get there – “Even if that means finding the right pillow for your furniture” – then she’s done her job.
“That’s my calling.”
It’s All in the Details: 4504 W. 26th Ave., #110, Kennewick; 509-820-3022; twentyeighthomedesign.com.
For more information about Detailed Design & Staging, call 505-980-9474.