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Home » Fair winds follow Tri-City boat sales

Fair winds follow Tri-City boat sales

Willie Nelson, general manager for Nixon’s Marine Inc. in Pasco, said the boat dealership moved its longtime business from Walla Walla to Pasco to tap into the growing Tri-City market of anglers and recreational boaters. (Photo by Robin Wojtanik)
July 15, 2019
Robin Wojtanik

Boating is surging in popularity across Tri-City waterways, with boat sales jumping more than $1 million in Benton and Franklin counties year over year.

“I

think everyone’s having growth and good times. I just hope it stays for a

while,” said Willie Nelson, general manager for Nixon’s Marine Inc. in Pasco.

“It’s definitely economy-based when you’re dealing with big ticket items.”

Despite

the steady increase in sales, fewer boats are registered across Benton and

Franklin counties compared to the year prior, decreasing about 1.5 percent

between 2018-19. This could mean more boats are bought locally by out-of-town

buyers who register them elsewhere.

All boat registrations expire at the end of June each

year. The total number of registered vessels at the conclusion of June 2019 was

9,045 across Benton and Franklin counties, compared to 9,184 the previous year.

The slight decrease doesn’t offset an overall statewide increase in registrations,

up 7 percent in Washington, year over year, totaling 229,982 boats, according

to Department of Licensing data reported by Washington Sea Grant, University of

Washington. New and used boat sales across Benton and Franklin counties topped

$17 million in 2018, compared to $14 million the year prior.

A

portion of these sales contribute to the $499 million spent yearly in

Washington on new boats, engines and accessories, according to the National

Marine Manufacturers Association. The spending is part of an overall $6.9

billion impact that boating contributes to the state economy, which the NMMA

refers to as “an American pastime and economic engine.”

The

boating industry supports 22,872 Washington jobs and 1,433 businesses.

One

of those businesses is Nixon’s Marine, which moved to Pasco this spring after

decades in Walla Walla.

Nelson

said the move was expected when Shawn O’Connell bought the business about a

year and a half ago.

“The previous owner had said, if he was going to buy it,

he should move it to capture all this business over here,” he said.

Now

at 3025 Travel Plaza Way in the King City area of Pasco near the AutoZone

distribution center, Nixon’s focuses on high-performance bass boats. O’Connell

also owns the local Northwest Bass tournament.

Nelson

said boats sold at the Pasco dealer are generally 19 feet to 21 feet long and

cost between $50,000 to $80,000 for brands like Ranger, Triton, Crestliner,

Vexus, Duckworth and Skeeter.

“They’re

mostly structured around fishing and family fun,” Nelson said.

Fishing

is the No. 1 reason people own a boat, said George Harris, president of the

Northwest Marine Trade Association.

“More

than half of boats are used for recreational fishing some or all of the time,”

Harris said. “I use boating and fishing interchangeably. When I say boating, I

also mean fishing and when I say fishing, I also mean boating. They’re just so

interconnected.”

Colby

Smith is an avid boater and has owned different boats intended for either

fishing or water sports.

“My mom always said, ‘You’ve got to find something you

guys can do together as a family.’ So skiing was one, but that took a while.

And then boating was an easy one because the kids were little,” Smith said.

“But it works because there’s always something to do, so if you want to swim or

you want to float around, or you want to tube; you can do all these different

things and it keeps everyone entertained.”

The

Mid-Columbia offers a number of opportunities for fishing, with boaters and

anglers frequently using the Columbia and Snake rivers for sport and

competition, though Nelson said the target has changed.

“I

think the decline in salmon and steelhead fishing is having an impact on what

we sell because they actually can no longer fish for salmon and steelhead, so

they’re fishing for bass and walleye and whatever,” Nelson said. “A fisherman’s

going to fish, so they need to figure out what they can do.”

Harris’ group works with other agencies to keep boaters

using their investment.

“We

work closely with the Washington State Department of Fish and Wildlife to make

sure we have maximum fishing opportunities, because that drives boat sales,”

Harris said. “It’s also weather-related. All the smoke in the last few summers

in Eastern Washington may not have harmed boat sales, but it certainly changed

the days on the water for families.”

Access

to boating is just one of the reasons that make the region appealing, according

to Visit Tri-Cities.

“We

focus on the appeal of the rivers in general since we have three rivers running

through our community, and boating is one of those activities that people

enjoy,” said Karisa Saywers, Visit Tri-Cities director of marketing. “It is an

attraction for both visitors and residents to take advantage of our waterways.”

While

still a big-ticket item, boats are seen as a more affordable luxury for

families. The NMMA reports 62 percent of boat owners make $100,000 or less.

“It still goes with the economy: it’s a pleasure item,”

Nelson said. “Some people think they don’t need it if they’re pinching pennies,

obviously. You have the guys where that’s what they do, that’s their hobby, so

they’re going to do it anyway.”

Mid-summer

is a prime time for boat sales, especially following the Fourth of July, Nelson

said, “We always get people after a holiday. They will have gone out with

friends and enjoyed it and said, ‘We should get a boat.’ We get a lot of

service after a holiday, too, because everyone goes out and breaks their stuff,

too.”

In

2018, more than 1,200 boats were sold in Benton and Franklin counties during

the second and third quarters, covering the spring and summer months, compared

to about 400 sold during the fall and winter months.

“Boats

are more affordable than people realize,” Harris said. “An easy-to-use,

entry-level boat that you can use on the Columbia or the upper Columbia can be

$30,000 to $40,000.”

He

said the “average value of a brand new boat sold last year was about $45,000,

which can be about the price of a car.”

The used boat market is strong and results in many boat dealers selling more used inventory than new. For the first quarter of 2019, $2.06 million in boat sales was recorded across Benton and Franklin counties. Used boat sales accounted for $1.26 million of that amount.

In

2018, Benton County consumers spent $12.3 million on boats, with more than $7.1

million on pre-owned vessels. The story was similar in Franklin County where $5

million changed hands on boats, and about half that, $2.6 million, in used

sales. These sales include transactions with private owners, dealers and

imports, which include a boat registered locally but bought out of state.

Many boat owners find the

depreciation of a used boat is not as significant as with a car, and it may be

possible to recoup a significant portion of their initial investment,

especially when selling a boat privately. When asked about the old adage that

the best two days of owning a boat are the day you buy it and the day you sell

it, Harris has a quick response: “We prefer to say, the best two days of owning

a boat are Saturday and Sunday.”

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