Did you know?

• Our pass-along rate is 3.5, meaning that for every subscriber there are 3.5 other people who read each edition.
• 49% have passed along or referred them to a business associate or client.
• About 87% of our readers say they spend at least 15 minutes with each issue of the Journal.
• 35% of readers say they’ve saved an entire issue or a Journal supplement for future reference.
• 50% of readers say they subscribe to our e-newsletters.

Banking & Finance

• 37% of our readers say they’re likely to seek out a personal banking account or credit card.
• 30% are likely to seek a business loan, credit card, or construction loan.
• 27% are likely to seek a business account or credit card.
• 19% are likely to seek a personal loan for a vehicle, mortgage, etc.
• 12% are likely to seek a CD.

Law / Tax / Financial Planning / Other

• 22% of our readers say they’ll use an attorney in the coming year.
• 33% of our readers say they’ll use an accountant in the coming year.
• 38% of our readers say they’ll use a financial/retirement advisor in the coming year.
• 26% of our readers say they’ll use an insurance agent in the coming year.

Health Care & Benefits

• 40% of readers anticipate shopping for a medical plan for their employees in the next 12 months.
• 27% anticipate shopping for a dental plan for their employees in the next 12 months.
• 22% anticipate shopping for a vision plan in the next 12 months.
• 36% anticipate shopping for a wellness plan in the next 12 months.
• 17% anticipate shopping for a401(k)/pension plan.

Hospitality

• 46% of our readers plan to book a Tri-Cities area meeting facility in the next 12 months.
• 97% of our readers say they dine out each month.
• 56% of our readers have traveled in the past 12 months.

Real Estate & Construction

• 66% of our readers say they plan to build, remodel or expand a facility or office.
• 15% plan to build a new facility or office.26% plan to remodel a facility or office.
• 25% plan to expand a facility or office.
• 26% say they plan to move to another location.
• 10% say they plan to open a new location.
• 37% of our readers say they are considering buying or selling a home in the coming year.
• 20% of readers anticipate using a real estate agent in the coming year.
• 20% of our readers anticipate using an architect in the coming year.
• 24% of our readers anticipate using an engineer in the coming year. 
• 21% of our readers anticipate using a general contractor in the coming year.
• 24% of our readers anticipate using a landscaping firm in the coming year.

Retirement Industry

• 58% of our readers say they assist in the care and/or decision-making of an elderly or disabled person.
• 38% of our readers say they’ll use a financial/retirement advisor in the coming year.
• 15% of our readers say they will look to buy a home in a 55-plus community in the coming year.

Automotive / Boat / RV

• About 54% of our readers are considering buying or leasing a vehicle in the coming year.
• 54% of readers say they currently own at least two cars.
• 45% of our readers plan to buy a sport vehicle/motorcycle/snow mobile/ATV in the coming year.
• 37% are considering buying an RV or camper in the coming year.
• 36% are considering buying an electric vehicle in the coming year.

The data is from our 2023 Reader Survey. Market comparisons are from Eastern Washington University Institute for Public Policy and Economic Analysis.