Visit Tri-Cities also was honored with a Best Idea Program Outstanding Achievement Award by the Destination Marketing Association of the West during the 2021 DMA West Education Summit held in Vancouver, Washington. The annual Best Idea Program showcases innovative projects and creative marketing strategies. It was recognized for its pandemic response campaign, which developed, created and deployed 38 high-quality public service announcements to amplify messaging from local leadership, the Benton-Franklin Health District, as well as created unique messaging to mitigate the adverse economic and public health impacts of Covid-19.