• Home
  • About Us
  • Subscribe
  • Advertise
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • News
    • Latest News
    • Real Estate & Construction
    • Q&A
    • Business Profiles
    • Networking
    • Public Record
    • Opinion
      • Our View
    • Energy
    • Healthcare
    • Hanford
    • Education & Training
  • Real Estate & Construction
    • Latest News
    • Top Properties
    • Building Permits
    • Building Tri-Cities
  • Special Publications
    • Book of Lists
    • Best Places to Work
    • People of Influence
    • Young Professionals
    • Hanford
    • Energy
    • Focus: Agriculture + Viticulture
    • Focus: Construction + Real Estate
  • E-Edition
  • Calendar
    • Calendar
    • Submit an Event
  • Sponsored Content
  • Journal Events
    • Senior Times Expo
    • Young Professionals
      • Sponsor Young Professionals
    • Best Places to Work
      • Sponsor BPTW
    • People of Influence
      • Sponsor People of Influence
  • Senior Times
    • About Senior Times
    • Read Senior Times Stories
    • Senior Times Expo
    • Obituaries and Death Notices
Home » Business Profiles » Meet the city planner-turned-winemaker who set up shop in Richland

Meet the city planner-turned-winemaker who set up shop in Richland

Scott Greenberg stands in the tasting room at Convergence Zone Cellars in Richland. He moved the North Bend-based winery to the Tri-Cities, with an opening planned on June 16. The winery is in the new Flex Space Business Centers at 1339 Tapteal Drive, Suite 104. (Photo by Sara Schilling)
June 13, 2023
Sara Schilling

You might not think city planning and winemaking have a lot in common.

But Scott Greenberg’s decades of experience helping shape and manage municipal growth has come in handy in his second career as a winemaker and winery owner.

Greenberg, who recently moved his North Bend-based Convergence Zone Cellars to Richland, relies on the organizational skills he honed in his previous field.

And he taps into the problem-solving abilities that always served him well.

“What I like about winemaking is being able to create something,” he said. “I like the art – the blending, problem-solving. If something isn’t working, let’s dive in and see what we need to do.”

At Convergence Zone Cellars, all seems to be working well.

Greenberg, who spent about 40 years as a planner before retiring, opened the winery in Woodinville in 2008, moving it to North Bend eight years later.

He makes about 1,000 cases of wine a year.

Moving to Tri-Cities

While Convergence Zone Cellars has been popular on the west side, Greenberg got the itch to move east and began exploring relocating the winery to the Tri-Cities. He has family in the area.

He found a spot in the Flex Space Business Centers location off Tapteal Drive in Richland that suited his needs; he has about 2,280 square feet for a production facility and tasting room.

The winery’s last day in North Bend was June 3, and a soft opening in Richland is set for June 16. A grand opening is planned later in the summer.

Greenberg financed the new location himself.

The move brings Convergence Zone Cellars closer to the source of its grapes. Greenberg uses fruit from Red Mountain, the Horse Heaven Hills and throughout the Yakima Valley in his wines.

Old world palate

He specializes in red blends, but also makes white and rosé wines.

He learned about wine from his former father-in-law, who was a connoisseur.

“His palate was old world, where you have some fruitiness in the wine, but you generally have a lot of acidity. What that does is helps wine go better with food and it also helps wine age,” Greenberg said. “That’s how my palate developed and that’s how I make wine. My wines have higher acidity than a lot of other wineries, and that’s by choice. But my wines can lay down for a long time or be good today.”

Greenberg said he enjoys the variety that comes with winemaking – and the fact that the winemaker’s personal touch comes through in each vintage. Like with city planning, the work makes a mark.

“No two bottles of wine are the same. My merlot-dominant blend will be different from someone else’s, even if it’s the exact same proportions and the exact same vineyards. The processing might be different, the barrels might be different, when they harvest the grapes might be different. I like that,” he said.

He’s looking forward to sharing his love of wine with customers in the Tri-Cities. At Convergence Zone Cellars, the wine – and the process to bring it to the glass – take center stage.

“I’m committed to making good, well-balanced wine at reasonable prices,” he said. “What I’m focusing on is the wine itself. I’m educating people about the wine and the winemaking process.

Convergence Zone Cellars’ local opening is scheduled from 1-5 p.m. June 16.

Convergence Zone Cellars: 1339 Tapteal Drive, Suite 104, Richland; 425-233-5638; czcellars.com.

    Business Profiles Local News
    KEYWORDS june 2023
    Mug
    Sara Schilling

    Port of Benton-led coalition leads clean energy transition effort

    More from this author

    Stay Informed. It’s Free.

    Subscribe to our newsletters and get the latest news and insights delivered to your inbox.

    Choose the newsletters you’d like to receive:
    Please select at least one newsletter.

    We respect your privacy.
    Unsubscribe anytime.

    Thank you!

    You’re subscribed. Keep an eye on your inbox for the latest updates.

    Featured Poll

    If you had $100 to give back locally, where would it go?

    Popular Articles

    • Avalanche3
      By Ty Beaver

      Fusion startup picks Tri-Cities for advanced nuclear plant

    • Luxury cars
      By Rachel Visick

      Luxury car group buys two Tri-Cities dealerships

    • Prosser memorial mob
      By Ty Beaver

      Demand prompts Prosser to pursue $81M medical center

    • Bldingpermits
      By TCAJOB Staff

      Building Permits – October 2026

    • Strip club
      By Ty Beaver

      New owner buys building once home to casino, strip club

    • News Content
      • Latest news
      • Real Estate & Construction
      • Public records
      • Special publications
      • Senior Times
    • Customer Service
      • Our Readers
      • Subscriptions
      • Advertise
      • Editorial calendar
      • Media Kit
    • Connect With Us
      • Submit news
      • Submit an event
      • E-newsletters
      • E-Edition
      • Contact
    • Learn More
      • About Us
      • Our Events
      • FAQs
      • Privacy Policy
      • Spokane Journal of Business

    Mailing Address: 8656 W. Gage Blvd., Ste. C303  Kennewick, WA 99336 USA

    MCM_Horiz.png

    All content copyright © 2025 Mid-Columbia Media Inc. All rights reserved.
    No reproduction, transmission or display is permitted without the written permissions of Mid-Columbia Media Inc.

    Design, CMS, Hosting & Web Development :: ePublishing