Overturf plans to expand dealership to Pasco

The family-run Overturf Motors in Kennewick is set to expand into Pasco in the next couple of years.

Doug Overturf, general manager and president of the dealership on West Columbia Drive, said he hopes the new facility south of Interstate 182 and north of Saint Thomas Drive in Pasco will open in late 2024 or early 2025.

It will be the home of Overturf’s Kia business. The Volkswagen inventory will remain at the Kennewick location. The company also sells pre-owned cars.

Overturf bought the 3.21-acre Pasco property for $2 million, according to property sales records.

The expansion is needed because “we’re out of room in our facility,” Overturf said. “Kia has become a real force in the industry. They’re building great products and people love them. We can’t get enough of them. We sell whatever we get before it comes in, pretty much, and I don’t see Kia going backwards.”

The dealership sold about 350 Kia and 212 Volkswagen vehicles last year in addition to its used car sales – and Overturf foresees those numbers going up for both brands.

The dealership has been a fixture in Kennewick since the early 1960s, when Doug Overturf’s father, Jim, bought a Volkswagen store at Benton Street and Columbia Drive.

After Jim died, his widow – Doug’s mother, Marian – took over, and then Doug eventually bought the dealership.

It moved to its existing location at 1016 W. Columbia Drive in 1987.

Doug Overturf sees the business staying in the family as it continues to grow. His daughter Jennifer Bronner is active in the company and will help run both stores when the Pasco location opens, Doug Overturf said.

He and his wife, Nancy, also have a daughter, Andrea Doyle, who works in the medical field.

Overturf is excited about the expansion.

“It’s something that I’ve needed to do,” he said.

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