To reach more young adults the IRS decided to meet them on their own turf with the launch of its new Instagram account @irsnews.

About a third of U.S. adults use Instagram and check their accounts at least once a day, according to the Pew Research Center.

One of the IRS’s taxpayer-friendly posts features an animated gif of an iguana changing colors and then perching atop a sign directing them to read Publication 5307 to learn how new tax laws can affect them so they can be #BeTaxReady.

Another post shows a pair of high-heeled pink Barbie boots with an alarm clock encouraging viewers to do a #PaycheckCheckup to avoid a tax surprise.

Other posts caution about W-2 scams and cybercriminals targeting tax professionals and how a hyphenated last name mismatch between Social Security Administration records and tax returns can delay refunds.

The IRS also will use Instagram to provide tax scam information to help taxpayers keep their personal data secure and share information in Spanish and other languages.

The IRS also uses YouTube, Twitter, Facebook, LinkedIn and its own app, IRS2Go. to communicate with taxpayers.