The Getting Noticed in Trade Publications webinar will help public relations professionals learn more about pitching to industry trade publications. Business-to-business (B2B ) trade publications are prolific and very targeted to specific industry audiences. Learn from people who have had success pitching to trade groups, what editors want, what writers need, and how to promote earned media in trade publications.

About the speakerJennifer Ferrero has 30 years experience as a freelance writer, interviewer, and editor, 20+ years as a marketer, 10+ years in PR, 10+ years writing for the aerospace manufacturing industry. Jennifer is also a content marketer for manufacturers in the northwest. 

Attendees will receive a link to the presentation slides.

Register to attend:

• Non-PRSA members: $15
• Dues-paying members of PRSA: $10
• Dues-paying members of PRSA and Mid-Columbia Chapter: Free

Note: AAF Tri-Cities members should register as PRSA Mid-Columbia Chapter members.