Einan’s at Sunset will transform its Richland event center into the North Pole this holiday season.

The fourth annual Santa’s Village is a great way for families to shop for gifts, enjoy holiday snacks, snap photos with Santa and kick off the holiday season, said Holley Sowards, operations manager of Einan’s at Sunset.

“We wanted to do something around Christmas time that involved something safe and fun for children to do with their family. We also liked the idea of providing things like pictures with Santa, because we know it can be a drag to go to the mall and pay a fortune for the photos when people want to just take them on their phone and post them on Facebook,” she said.

Helper elves will escort children into Santa’s Workshop where they can choose gifts from places throughout the community. They also can get help wrapping them.

“It’s a fun and safe way for kids to pick out gifts for their parents,” Sowards said.

The fourth annual event runs from noon to 5 p.m. Dec. 2 at Sunset Event Center, 915 Bypass Highway in Richland.

Admission is free, with donations accepted for craft projects and photos with Santa. Tables will be set up with gifts ranging from $10 to $20.

All proceeds will be donated to the Fallen Rider Fund, an assistance program for families in at-need situations.

Sowards and her husband started the fund a couple of years ago and Rumble Global manages it. The nonprofit offers various motorcycle safety and awareness programs.

“The motorcycle community is so giving all the time. … Last year, there were a lot of motorcycle fatalities and we want to help raise awareness,” she said.

Previous recipients from the Santa’s Village charity were The Chaplaincy Hospice House, a youth suicide prevention program, and Cushions, a community-based youth outreach group.

“It’s a way to be involved in the community and give back,” Sowards said.

While the kids shop, adults can hang out in Santa’s Lounge and enjoy beer, wine and appetizers. They can listen to Christmas music and watch videos on a big screen. In year’s past, the Christmas movies were subbed out for football games.

McCurley Integrity Subaru is sponsoring the event.

New to Santa’s Village this year are vendors who will be donating a portion of their sales to the Fallen Rider Fund. Vendors include LipSense, Damsel in Defense, Color Street Nails, Scentsy, Tupperware and Usborne Books.

For more information, visit Memories at Sunset Event Center on Facebook.