By Josh Kandle
One of the newest features of the Google My Business dashboard is the ability to create posts. This is a bid by Google to get business owners to stay engaged with their Google My Business dashboards. In return, Google enables business owners to post their own custom content in the search results that are displayed when people search for a business by name.
The knowledge paragraph is simply the panel of information that is displayed when someone searches for your product, service or company. If you search for your company’s name and don’t see a panel of information, it means you haven’t established and verified your Google My Business Listing.
Using Google posts is not going to open the floodgates of traffic. They are for prospective customers already somewhat familiar with your brand and already have done a branded search. The posts can, however, entice more clicks, which you can send to targeted pages of your site.
Here are seven tips on best practices.
The bottom line is that Google posts make your knowledge paragraph more robust and anything you can do to make your presence on Google more robust is a good thing for your business.
[panel title="About Josh Kandle:" style="info"]
Josh Kandle is the creative director for Cougar Digital Marketing & Design in West Richland.
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