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Home » Trust falls don’t actually build trust. Try accountability instead

Trust falls don’t actually build trust. Try accountability instead

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November 14, 2024
Guest Contributor

Today’s business world is changing fast, and let’s face it accountability isn’t exactly the buzzword that gets everyone jumping out of bed. But without it, productivity drops, collaboration turns into a mess of “it wasn’t me,” and employee satisfaction goes down the drain. 

So, what exactly is accountability, and how can it transform your workplace from spinning wheels and chaos to a productive, thriving team? Let’s dive in.

What is a culture of accountability? Picture this: a place where people follow through on what they say they’re going to do. Magical, right? 

Too often, people gravitate toward pointing fingers, being critical and pinpointing whose fault it is.

Create the culture

In an accountable culture, everyone takes responsibility for their tasks and their follow-through. It’s about each person stepping up, owning their work, and knowing that the team’s success (or survival) depends on them.

The benefits of a culture of accountability are numerous. Among them:

  • Improved performance and productivity: Accountability is the fuel for a great performance. When everyone knows they’re expected to deliver, the “procrastinate and hope no one notices” strategy starts to fade. People tackle tasks with motivated energy to exceed performance expectations.
  • Enhanced trust and communication: An accountable workplace means you can trust your co-workers to get the job done without needing to channel your inner detective. Rather than reminding staff of due dates, regular check-ins are for feedback loops where open communication channels become norms, allowing for smoother conflict resolution and more honest discussions.
  • Increased engagement and job satisfaction: Nobody wants to feel like a cog in a machine. When you know your work matters, you’re far less likely to Google the latest job openings in your area. People want to feel their efforts contribute to a greater purpose. In an accountable culture, individuals recognize the impact of their work, which fosters a sense of pride and ownership. This sense of ownership can improve job satisfaction and employee retention, as people feel more engaged and less likely to experience burnout.
  • Fostering a growth mindset: In an accountable culture, “oops” moments are learning opportunities, not fireable offenses. Employees feel safe enough to try new things – even if that new thing is asking for help.

Let’s talk about ways to build a culture of accountability – without everyone hating you.

Set clear expectations as they are the foundation of accountability. Give people goals so specific that even the greenest employee will understand them. SMART (specific, measurable, achievable, relevant and time-bound) goals help make sure that “I’ll get to it eventually” doesn’t end up as a 2026 project deadline.

Want your team to own up to their mistakes? Start by showing them that the world won’t end if you admit you forgot to do the email marketing again. Leaders who hold themselves accountable set a powerful example, showing that accountability is a value, not just a policy.

Always encourage open communication. Leaders should promote transparency in decision-making processes, welcome feedback from all levels and establish regular check-ins to discuss progress and challenges. Genuine, open communication means fostering an environment where people actually speak up – and not just to ask if there’s more coffee.

Give regular feedback and recognition. Feedback isn’t just for annual reviews or the occasional “great job.”

Regular feedback – both positive and constructive – should be given to help employees understand their impact and areas of growth. Recognizing achievements is equally important, as it reinforces positive behaviors and motivates employees to take ownership of their contributions.

Focus on solutions, not blame. If something goes wrong, the first instinct shouldn’t be: find the culprit. Instead, encourage a “how do we fix this?” mentality. 

By encouraging employees to look for ways to solve issues, organizations can shift the focus from fault-finding to proactive problem-solving. 

A solutions-oriented mindset promotes resilience and a shared commitment to overcoming challenges, strengthening the accountability culture.

A balanced approach

Establishing accountability without micromanagement can be a challenge. Overly controlling or scrutinizing employees can erode trust and diminish autonomy, leading to resentment. 

A balanced approach involves giving employees both the freedom to work independently and the support they need to succeed.

Finally, inconsistencies in accountability can create frustration. If some employees are held to different standards than others, it undermines trust and diminishes the overall sense of responsibility. Accountability must be applied fairly and consistently across the organization.

Building a culture of accountability is tough, but worth it. When done right, everyone feels they’re working toward something bigger than meeting their monthly email quota. 

An accountable organization is where people show up, own up and feel proud to be part of the team. 

In a culture of accountability, everyone – from executives to entry-level employees – plays a role in driving success, ultimately leading to a more resilient and effective organization.

Paul D. Casey lives in the Tri-Cities and is the owner of Growing Forward Services, which aims to equip and coach leaders and teams to spark breakthrough success. He also is the executive director of Leadership Tri-Cities.

    Local News Opinion Leadership Development
    KEYWORDS November 2024
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