Sephora devotees will soon have another place to browse and buy the retail chain’s colorful makeup palettes and other curated beauty, fragrance, skin and haircare products locally.
The Kohl’s at 1457 Tapteal Drive in Richland is set to undergo a remodel to add space for Sephora.
Leah Cotton, a corporate public relations advisor for Kohl’s, confirmed the project. She didn’t provide a specific date for opening but said it will happen this year.
The city of Richland has issued a building permit for the commercial remodel, listing the cost at about $250,000. Michigan-based Woods Construction Inc. is the contractor.
Kohl’s and Sephora announced a partnership in 2020, and Kohl’s plans to have Sephora shops in all its 1,110-plus locations within the next few years. In this region, a Sephora also is planned at the Kohl’s at 2551 Main St. in Union Gap.
The Richland and Union Gap locations are among 250 new Sephora at Kohl’s shops that will open this year, bringing the total Sephora at Kohl’s fleet to 850 and reaching the initial rollout goal, Cotton said.
She added that, “the full-sized Sephora at Kohl’s features a 2,500-square-foot, fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. Within all Sephora at Kohl’s locations, customers can explore the signature Sephora experience with a carefully curated assortment of prestige makeup, skincare, hair, and fragrance brands, as well as innovations in clean beauty and self-care.”
The partnership between Kohl’s and Sephora seems to have worked out well for both companies.
Kohl’s projects that Sephora at Kohl’s will achieve $2 billion in annual sales by 2025, and nearly 8 million Kohl’s customers bought beauty products at Sephora at Kohl’s in 2022, the company said.
In fourth quarter 2022, total beauty sales increased 90%, Kohl’s said. Kohl’s reports better-than-expected beauty sales in the 400 shops opened in 2022, with continued sales growth online.
“We are making great strides in building a formidable beauty business with the addition of Sephora at Kohl’s,” said Karen Daoust, Kohl’s senior vice president, general manager, Sephora at Kohl’s, in a statement.
Sephora had a similar partnership involving in-store shops with JCPenney. However, that’s ended and JCPenney is rolling out its own beauty department, called JCPenney Beauty, in stores nationwide, including at the Columbia Center mall in Kennewick.
The mall also has a standalone Sephora at 1321 N. Columbia Center Blvd., Suite 801, next to Verizon.
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