

An interior view of the Don’t Panic Room, a real bunker that will be delivered to the contest winner’s home.
Courtesy Columbia SportswearConfident you could survive the end of the world? Portland-based Columbia Sportswear has an opportunity for you.
The outdoor gear maker and retailer recently launched its “Don’t Panic Room” campaign, which calls on outdoor enthusiasts to show how they could survive catastrophes and cataclysms. And the company is offering a fully-stocked off-grid bunker to someone who demonstrates they have the best skills.
“As the world watches wealthy tech bros building bunkers for the worst-case scenarios, the brand feels that it’s important for the rest of society to have a shot at surviving whatever Mother Nature throws at us as well,” according to a release.
Those 18 and older interested in competing for the prize have until Nov. 24 to submit videos via DontPanicRoom.com. The top winner will win a 40-by-8-foot shipping container/bunker featuring a bunk bed, small kitchen and dining area, bathroom, a robotic dog named Rocky for companionship, and shelves stocked with survival gear, footwear, tools and supplies.
“We’ve been making gear for bad weather and other unfortunate moments for almost 90 years,” said Tim Boyle, CEO of Columbia Sportswear, in a statement. “We’ve seen it all and we figured we’d offer our fans a chance to overcome the absolute worst that can happen in the outdoors.”

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