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Home » This family’s success hinges on installing, servicing doors

This family’s success hinges on installing, servicing doors

Man stands in a large storage room.
Marc Morse along with his brother Derik Morse and father Norm Morse have grown their Spokane-based business over the course of 20 years.

Photo by Rachel Visick
November 13, 2025
Rachel Visick

Over the course of more than 20 years, a Spokane-based family business grew from an operation based in their own home to a multi-office company with over 50 employees. Continental Door Company put down roots in the Tri-Cities last year and plans to keep on growing.

The door installation company was founded in the early 2000s by a family team: brothers Marc and Derik Morse and their father, Norm Morse. 

Since then, the company moved from the Morses’ family home to a leased space, then several leased spaces, adding team members, buying their own building, and launching locations in northern Idaho and in the Tri-Cities. 

The company specializes in installing and servicing doors, from residential garage doors to roll-up doors to commercial “man doors,” or manual, person-sized doors. They’ll help customers decide what product they want, install it correctly and offer customer support.

Although Continental Door moved into a physical location at 1430 E. Hillsboro St., Suite B102, Pasco, in late 2024, the company has been involved in the Tri-Cities market for a long time. 

Tri-Cities presence

Marc Morse, vice president of the company and point person for the Tri-Cities area, recalled venturing to the Tri-Cities back in 2005 and 2006, when Norm Morse had bid on a few commercial projects. 

“We would drive from Spokane. We’d get up at 4 o’clock in the morning, be on the road, we’d be in Tri-Cities by 6, 7, on the job, work all day. If we had carryover, we’d stay at a local motel, we’d get up and do it all over again,” Marc Morse said. He remembered the drives down as “good times.”

While the area had residential and service companies already, there was room in the market on the commercial side for Continental Door. 

Tri-Cities customers began to get to know the company, and the Morses saw the Tri-Cities constantly growing. “We knew that in time we needed a shop down here,” Marc Morse said. It wasn’t just the growth, but the warm attitude of the Tri-Cities community that attracted the company.

The 5,000-square-foot Pasco shop has three local employees and is already looking at taking on a fourth. And while Continental Door does work throughout western Montana, northern Idaho, eastern Washington and northeast Oregon, “we are really laser-focused in the Tri-Cities market,” Marc Morse said. “That is where we want to really expand.”

The company has done work for a number of major projects throughout the Tri-Cities, including the recently completed Darigold project, both Summer’s Hubs in Kennewick and Pasco, Pasco’s new Orion High School and many other school projects, several Richland fire stations, the Benton County jail, flex spaces and more.

Customer-focused 

Continental Door has also begun expanding into residential and service markets. It works with some of the area’s major homebuilders to put in garage doors, and it does service work as well.

The doors they service don’t have to have been installed by the company. People can call when their door is stuck, making noise, can’t be opened or falls off its tracks. “There’s a million things that could happen with the door,” Marc Morse said, and Continental Door’s service team is available to get them back up and running.

The Pasco warehouse is stocked with parts to service doors, like tracks, springs, struts and more. However, there aren’t nearly as many doors. Since Continental Door orders doors from companies like Clopay, Cornell, LiftMaster and more, most of the doors on site are set aside for current projects.

When new projects, like a custom-built home or new commercial endeavor, are underway, Continental Door has time to order in advance. But when customers with a broken door or who need to upgrade their door while currently living in a home or working out of a business call in, Continental Door strives to works quickly. 

Marc Morse said it can take between two to four weeks to receive a door. The Tri-Cities location is a good shipping hub, Marc Morse said, noting that it’s fast to get products in and out.

Marc Morse described the whole business as customer-driven. 

“When you kind of just think about the day to day, it’s about prioritizing the customer’s needs and doing what you can to facilitate that,” he said. “Everybody comes out of it as a win-win. Everybody’s taken care of, including our employees.”

In a changing world, Continental Door is doing its best to stay competitive and stay family-owned, keeping up with code changes and technology advances over the years. 

“If you are not adapting to the technology and you are not offering your customer the very best and ease of doing business with, they’ll find somebody that can,” Marc Morse said.

Go to: continentaldoorco.com.

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