Organizers of the Tri-Cities' third annual Ironman triathlon in September plan to welcome participating athletes with a new celebration and they want it to showcase the best of the food, art and more of what the region has to offer. 

Party at the Point will take place from 5 to 8 p.m. Sept. 18 at Richland’s Columbia Point Marina Park, a day and a half before the Ironman 70.3 Washington Tri-Cities race, according to a release. Visit Tri-Cities is seeking food vendors, makers, artisans and specialty retailers to be part of it and at no cost. 

“Party at the Point is an opportunity to put local businesses front and center during one of the busiest visitor weekends of the year,” said Sam Galbraith, event organizer and operations manager for Visit Tri-Cities. “We’re excited to create a space where local makers, artists, retailers, and food vendors can showcase their talents, connect with new audiences, and help create a memorable welcome for visitors to the Tri-Cities.” 

The Ironman event first took place in the fall of 2024. Organizers have said the event has attracted 10,000 attendees and injected a reported $6.5 million to $7 million into the region’s economy each year for the past two years.   

There are limited slots and Visit Tri-Cities officials said they plan to select a diverse mix of vendors “that showcase the creativity and character of the Tri-Cities.” 

Interested vendors should complete the interest form at VisitTri-Cities.com/Party-at-the-Point by July 31, 2026.