The owner of the Seattle-based Eddie Bauer brand is teaming up with JCPenney to form a new fashion and apparel retailer.

Catalyst Brands will combine JCPenney and its assorted clothing labels with those of SPARC Group, which includes Eddie Bauer, Aéropostale, Brooks Brothers, Lucky Brand and Nautica, according to a release.

The new company launches with more than $9 billion in revenue, 1,800 store locations, 60,000 employees and $1 billion of liquidity and is poised to generate significant strategic and operational value.

Marc Rosen, formerly the chief executive officer of JCPenney, has become CEO of Catalyst Brands. The combined organization is a joint venture formed in an all-equity transaction between JCPenney and SPARC Group, with shareholders Simon Property Group, Brookfield Corporation, Authentic Brands Group and Shein.

“Catalyst Brands brings together the rich heritage of six unique brands with modern energy and a new vision for success. The word ‘catalyst’ reflects our drive to accelerate innovation and energy and amplify the impact of this powerhouse portfolio. Together, we bring scale, expertise and broad appeal to customers across America,” Rosen said in a statement. “For us, customers are at the heart of what we do. We have a shared belief that customers deserve fashion and style of great quality for any and every moment in life. We will leverage our resources and best-in-class industry talent to grow our brands further.”

Simon Property Group is the owner and operator of Columbia Center mall in Kennewick. JCPenney is one of the mall’s anchor tenants, and Eddie Bauer also maintains a store in the mall.