Plans for a major commercial development are beginning to take shape in one of Pasco’s fastest-growing corridors, anchored by a yet-to-be-named grocery store and accompanied by restaurants, a hotel and retail.

Ohio-based Visconsi Companies Ltd. has submitted plans for Riverbend Marketplace, a 92-acre commercial hub in the Broadmoor area with an estimated project cost of $100 million to $150 million.

“We’re really excited. The city has been great to work with, and we’re just looking forward to breaking ground,” said Brad Goldberg, executive vice president of development for Visconsi. He said Pasco was picked for its good demographics and growth, saying the company tends to select “emerging markets with a lot of long-term potential.”

Goldberg said that the company could break ground on the first phase of the development in the first or second quarter of 2027.

The first phase covers 16.28 acres, with a second phase planned at more than four times that size. 

The project adds commercial density to a stretch that has seen significant investment in recent years. The 1,200-acre Broadmoor area is already home to Affinity at Broadmoor – a 138,833-square-foot senior living complex that opened in 2024 – along with new apartment complexes and the Pasco Aquatic Center, which opens later this month. 

For the city of Pasco, the new commercial development is the result of years of planning and investment. 

“The city of Pasco has spent several years investing in infrastructure and pursuing development partnerships for the Broadmoor area. We’re excited to see the progress generated by those efforts,” said Pasco’s city manager, Harold Stewart, in a statement.

Despite its Midwest home base, developer Visconsi has been pursuing projects in Washington for the last 17 years, Goldberg said. According to the company’s website, Visconsi currently has plans for developments in Bonney Lake, Woodinville, Puyallup, Mount Vernon and Black Diamond. 

Commercial hub

The development would have nine lots, anchored by a 63,000-square-foot grocery store with parking for 294 vehicles. Another lot would be home to a fuel station with a 3,000-square-foot convenience store and six fuel pumps. The grocery store is expected to employ about 100 to 150 workers, with the fuel station and convenience store employing 8 to 15 employees. 

A 5,400-square-foot quick-service restaurant is also planned, with a drive-thru and customer parking for 70 vehicles. It would employ about 80 to 120 workers. 

Other pad sites are set to include a 52,000-square-foot, 124-room hotel; a 3,600-square-foot car wash; a 3,000-square-foot coffee shop; and multiple restaurant buildings totaling 12,700 square feet, according to State Environmental Policy Act documents. 

The first step is grading the site, installing public and private utilities, building internal roadways and drive aisles, and building stormwater facilities, parking areas, pedestrian areas, landscaping and site infrastructure. 

Also included in the planning documents is a report detailing how many vehicles would be coming to the area because of the development. The Riverbend Marketplace is estimated to generate 7,339 net new trips on a typical weekday, with 302 net new trips during the morning peak hour and 499 net new trips during the afternoon peak hour. 

Based on those numbers, the project would cost $696,489 in traffic impact fees, which would go to the city of Pasco, according to the documents.

Securing tenants

Visconsi chose Kaysey & Company as the designated broker for this property. 

The development company has multiple letters of intent from national chain restaurants as well as the national grocery anchor, according to Visconsi’s LinkedIn and Kaysey & Company’s wepage on the project.

The LinkedIn post indicates that medical/dental and financial services also could be opportunities in the first phase. 

“The corner is already pulling tenants – this is a moving project, not a concept on paper,” according to Kaysey & Company’s webpage. 

The site has a range of opportunities, from leasing to buying to build-to-suit. One pad site has a $2.5 million price tag, according to the website. 

More development

The 16-acre commercial development is only the tip of the iceberg. The second phase involves developing 76.25 acres with a big-box anchor tenant, multifamily homes, a medical campus, specialty destination retail, a hotel or senior living facilities, according to Visconsi’s LinkedIn.

While the first phase’s anchor tenant is locked in, outreach for the second phase’s anchor tenant is actively underway, according to Kaysey & Company’s website. 

It’s also located in a rapidly growing area. According to Visconsi, more than 5,000 residential units are proposed in the area, and new traffic signals and an expansion of Broadmoor Boulevard are planned to support the expansion. 

The property for the first phase of development is currently owned by Broadmoor Properties LLC, which is immediately west of Broadmoor Boulevard and split across Harris Road. However, plans show Harris Road rerouted by the city of Pasco to run along the west side of the commercial center rather than through it. 

Goldberg said that although the land is not yet owned by Visconsi, they intend to own the land prior to starting construction. 

Broadmoor Properties owns 26 mostly undeveloped properties west of Broadmoor Boulevard and south of Burns Road, according to the Tri-Cities Area Journal of Business’ February story on the highest assessed property owners in Benton and Franklin counties. Broadmoor Properties ranked No. 10 in Franklin County with an assessed value of $86.2 million.