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Home » Topics » Topics » Marketing

Marketing
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ARTICLES

HBA_HomwShowPast

Pasco accepting proposals for tourism-related projects

July 7, 2025
TCAJOB Staff

The tax provided $850,000 in 2024, with roughly half of it going toward operation of the HAPO Center and Pasco Sporting Complex. 


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Megaphone

‘Hype dealers’ beware: Study shows over-the-top claims cuts into sales

June 19, 2025
TCAJOB Staff

Researchers found that listings containing what advertisers call puffery – hyperbolic or overstated language used to emphasize positive aspects without providing factual evidence – sold faster but at a substantially lower price compared to listings without such claims. 


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Janphoto mooreshots2

Mooreshots Direct in Richland helps businesses spread their message

January 14, 2016
TCAJOB Staff
In the course of his marketing career, Tom Moore has sold ads on television, radio and newspapers. So when Moore founded his Richland advertising agency, Mooreshots Direct, he drew on all of that experience.[blockquote quote="The whole idea of marketing is to be attention grabbing and to show the personality of...
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Theresa long

10 Big marketing ideas for small businesses on a tiny budget

January 14, 2016
Guest Contributor
By Theresa Long for TCAJOBThe number one mistake that many small businesses make is not developing a marketing plan. Theresa Long,Focal Point MarketingWhether they feel like they have no budget for it or haven’t made it a priority – marketing and advertising is an investment, not an expense — even if...
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Janphoto womeninbizbutts

Women in Business Conference set for Jan. 27

January 14, 2016
TCAJOB Staff
Learn how to reach your full potential with tips from a life and career coach and a marketing expert at the Tri-Cities Women in Business Conference on Jan. 27 at TRAC in Pasco.The conference will be 8:30 a.m. to 4:30 p.m. and includes vendors’ booths, motivational and inspirational talks by...
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Sara nelson

Small businesses must communicate a clear, concise message

January 14, 2016
Guest Contributor
By Sara Nelson for TCAJOB Sara Nelson,Sara Nelson DesignThe more the Tri-Cities grows, the more competitive the market becomes. The larger the market, the more money moves around the local economy, but the greater the competition is for a piece of that pie.For a small business, that's a challenge. Bigger...
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