Researchers found that listings containing what advertisers call puffery – hyperbolic or overstated language used to emphasize positive aspects without providing factual evidence – sold faster but at a substantially lower price compared to listings without such claims.
In the course of his marketing career, Tom Moore has sold ads on television, radio and newspapers. So when Moore founded his Richland advertising agency, Mooreshots Direct, he drew on all of that experience.[blockquote quote="The whole idea of marketing is to be attention grabbing and to show the personality of...
By Theresa Long for TCAJOBThe number one mistake that many small businesses make is not developing a marketing plan. Theresa Long,Focal Point MarketingWhether they feel like they have no budget for it or haven’t made it a priority – marketing and advertising is an investment, not an expense — even if...
Learn how to reach your full potential with tips from a life and career coach and a marketing expert at the Tri-Cities Women in Business Conference on Jan. 27 at TRAC in Pasco.The conference will be 8:30 a.m. to 4:30 p.m. and includes vendors’ booths, motivational and inspirational talks by...
By Sara Nelson for TCAJOB Sara Nelson,Sara Nelson DesignThe more the Tri-Cities grows, the more competitive the market becomes. The larger the market, the more money moves around the local economy, but the greater the competition is for a piece of that pie.For a small business, that's a challenge. Bigger...
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