Leaders from some of the largest players in Washington wine will now work together to promote the state’s industry across the country. 

Called One Voice Council, its members include executives from Ste. Michelle Wine Estates, DeLille Cellars and others that have a substantial presence in the Columbia Valley and associated grape-growing regions, such as Red Mountain and Horse Heaven Hills. 

“By uniting as the One Voice Council, we transcend individual competition to champion a collective mission,” the council said in a statement. “This mission leverages our shared expertise and innovative spirit to elevate the entire Washington wine category within the national account channel, proving that when we lead with community, we secure a more prominent and prosperous future for the state's world-class wine industry.” 

The council did not announce any specific details on its plans to raise the state wine industry’s profile. Rather, the group will leverage the combined expertise of its members to look for ways to promote Washington wine nationally at bars, restaurants and other hospitality venues. 

Washington wine has struggled in recent years and 2025 showed a steep decline. That season saw the lowest tonnage of grapes harvested since at least 2011 by tens of thousands of tons. The number of wineries in the state sank to 985 by the end of the year, the fewest since 2018.